Radio Lecture
Teenager's impact on radio through rock and roll really helped the demassifying radio industry out, as we all know. But what I found interesting about this was the implication of said event, that self expression could to save an industry. Think about it: TV was bringing radio to it's knees, taking with it talent and advertisers. They have to demassify, but how? Rock and roll.
Teens just listening to music as they drove helped save radio. The creativity of music, which could not be fully conveyed on a screen, found its rightful place blaring through our speakers. Ingenuity mixed with marketing makes for a solid business plan.
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